The world is becoming always smaller and it gets easier day by day to get to any given location.
We like to think of a business man travelling to Dubai and toasting with a glass of Vigne Alte after an accomplished contract with his business partners. Or a tourist in Japan, that enjoys a glass of Lugana Marogne while watching a sushi master preparing his sashimi. Or a medic that reflects in New York on the new results in his field after a conference with a glass of Amarone della Valpolicella Barriques.
The idea that a product like wine, born and grown on the soil which we love and care for every day, tomorrow can be appreciated and give emotions and sensations to other people in any given place in the world, simply fills us with pride and joy.